Inqbex × BAZ
Strategy and distribution,with production built in.
Inqbex and BAZ work as one team on selected engagements. Growth strategy and paid distribution from Inqbex, content production and publishing from BAZ, run from a single plan.
How the partnership works
Clear ownership, shared outcome.
Inqbex leads
Strategy · Distribution- Growth strategyThe commercial objective, audience and the role content has to play.
- Website experiencesThe pages your content and campaigns send people to.
- Performance marketingMeta campaigns that put the content in front of the right people.
- MeasurementWhat worked, what didn't, and what the next round should change.
BAZ makes
Content · Production- 01Content strategy
- 02Shooting
- 03Editing
- 04Scheduling
- 05Posting
All according to the scope we agree for each engagement.
One brief, one plan and one feedback loop between the two teams.
Selected partner work
Made together.Four accounts run as one team.
Follower counts and 30-day views as of 23 October 2026. Views are from Instagram Insights.
The operating model
Six stages, two teams,one loop.
Stage 01: Objective & audience
Define the business goal, the audience and the role content needs to play.
Leads · InqbexWith · BAZ
Stage 02: Content direction
Set the messaging, creative direction and the intended content mix.
Leads · Inqbex and BAZ togetherWith · Your team
Stage 03: Production plan
Agree deliverables, shoot requirements, responsibilities and timelines.
Leads · BAZWith · Inqbex
Stage 04: Shoot & edit
Produce and refine the assets for the intended channels and formats.
Leads · BAZWith · Inqbex on ad formats
Stage 05: Schedule & publish
Coordinate approvals, scheduling and posting according to the agreed plan.
Leads · BAZWith · Inqbex on paid timing
Stage 06: Distribution & learning
Review the performance signals available and find what to improve in future content and campaigns.
Leads · InqbexWith · BAZ
What we learn at stage 06 shapes the next content direction.
This is how the work usually runs, not an automatic process. Both teams review at the end of every stage, and the order bends when a launch date or a brief needs it.
What clients receive
What youactually receive.
Real outputs, not a vague retainer. What's included depends on the scope we agree, and we mark it clearly.
- A
Content direction
Messaging, creative direction and the content mix, agreed before anything is shot.
Every engagement - B
Channel-ready creative
Assets cut and formatted for each placement: feed, stories, reels and ads.
Depending on scope - C
Production coordination
Shoot planning, schedules, locations and talent, handled by BAZ.
Every engagement - D
Edited assets
Finished photo and video, delivered in the formats the plan needs.
Depending on scope - E
Publishing plan
A calendar of what goes out, where and when, with approvals built in.
Depending on scope - F
Performance feedback
What the campaign data says about the content, and what to try next.
Depending on scope
When this model fits
Four briefs this is built for.
Examples, not a limit.
01Product launches
A fixed date, a lot of content to make, and paid media that has to be ready on day one.
02Always-on content
Consumer brands that need a steady flow of posts, reels and stories, every week.
03Paid social creative systems
Ad creative made in tested variants, so the account always has something new to learn from.
04Content with a business case
Brands that need every piece of content tied to a commercial plan, not just a posting schedule.
Discuss anInqbex × BAZengagement.
Bring the launch, the content gap or the plan. We'll show you how both teams would run it.




